Search engine optimizationFrom Wikipedia, the free encyclopediaJump to: navigation, search A typical search engine results pageInternet marketing Display advertisingE-mail marketingE-mail marketing softwareInteractive advertisingSocial media optimizationWeb analytics
Affiliate marketing Cost per actionContextual advertisingRevenue sharing
Search engine marketing Search engine optimizationPay per click advertisingPaid inclusion
Mobile advertising
This box: view • talk • edit Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the Search Engine Results Pages (SERPS) or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices.
The initialism "SEO" can also refer to "search engine optimizers", terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.
How to Build BacklinksThis article concentrates on how to build backlinks in a natural way or via different programs and forums. The article also mentions some of the dangerous practices in building backlinks and strongly recommends to avoid them under all circumstances.
Reinclusion in GoogleThis article describes what to do when a SEO nightmare i.e being excluded from Google comes true. While the article focuses on the steps that are necessary to perform in order to be reincluded in Google's index, it also lists some of the possible reasons for being penalized.
Optimizing Flash SitesMacromedia Flash is a popular technology for enhancing Web sites. But for SEO optimizing Flash sites is not the most pleasant task, neither an easy one. This article shows how to find a balance between Flash contents on a site and high rankings with search engines, as well as some of the available workarounds for dealing with Flash content.
